Panoramica del progetto

Wheeler Display designed, produced, and installed a large-format outdoor menu board for Mexitalia Restaurant in Ciudad Quesada, Alicante.

The objective was to create a highly visible, easy-to-read menu display capable of presenting a large number of items clearly in an exterior environment, while maintaining a clean and professional visual identity.

The final solution was a 249 × 107 cm outdoor menu panel designed to accommodate over 200 menu items in a structured, legible layout. Positioned at the front of the restaurant, the board captures passing foot traffic and supports customer decision-making before entry.

The result is a durable, large-scale outdoor menu system that combines clarity, organisation, and strong visual presence.

Panoramica del progetto

Location: Ciudad Quesada, Alicante, Spain
Industry: Hospitality / Restaurant
Use Case: Outdoor Menu Signage
Format: 249 × 107 cm Large-Format Menu Board
Content Volume: 200+ Menu Items
Installation Type: Wall-Mounted Exterior Display

Cosa abbiamo fornito

• Custom-designed large-format outdoor menu board
• 249 × 107 cm display panel
• Layout designed to accommodate 200+ menu items
• Structured multi-column menu system
• Bilingual content layout (English / Spanish)
• Icon-based dietary indicators for clarity
• High-resolution direct-to-panel print
• 3 mm aluminium composite panel (0.3 mm skins)
• Matte anti-glare surface for improved readability
• UV-protected finish for long-term outdoor use
• Replaceable panel system for future updates
• Direct wall-mounted installation

Perché questa configurazione ha funzionato

This project required balancing high content density with readability while ensuring long-term outdoor performance.

• Large-format design allows the full menu to be displayed in one place
• Multi-column layout improves scanning and navigation
• Clear typographic hierarchy ensures readability at distance
• Bilingual structure supports a wider customer base
• Icon system quickly communicates dietary information
• Matte anti-glare surface improves visibility in direct sunlight
• Durable aluminium construction ensures long-term outdoor use
• Replaceable panel system allows easy future updates

The front-facing placement increases visibility and helps customers review the menu before entering, improving flow and reducing decision time at the counter.

Produzione & Finitura

The menu board was produced using a 3 mm aluminium composite panel with 0.3 mm aluminium skins, providing a rigid yet lightweight structure suitable for exterior installation.

A matte white surface was selected to reduce glare and improve readability in bright conditions, while maintaining a clean and consistent visual finish.

• Direct-to-panel high-resolution printing
• UV-protected finish for resistance to sun exposure
• Colour-accurate reproduction across dense content
• Durable surface for continuous outdoor use
• Replaceable panel system for long-term flexibility

The finished panel delivers consistent clarity across the full surface, ensuring the menu remains legible throughout the day.

Risultato

The installed menu board provides Mexitalia Restaurant with a clear, highly visible outdoor display that supports both branding and customer decision-making.

L’installazione offre:

• Full menu visibility from outside the restaurant
• Improved customer flow and pre-order decisions
• Clear presentation of a large and varied menu
• Strong, professional street presence
• Durable performance for daily outdoor use

The result is a practical and visually structured menu system that enhances both customer experience and operational efficiency.