Project Overview

For Kiwiwi’s winter promotion campaign, Wheeler Display produced and prepared a large batch of double-sided LED counter display Lightboxes and A2 illuminated Lightboxes. The campaign required bright, compact signage that could stand out at point-of-sale locations across Germany during peak seasonal sales.

Each display was built with glass + aluminium construction, delivering sharp, even illumination with professional-grade durability. The result is a clean, high-visibility presentation that enhances product awareness and supports retail conversions during the Christmas season.

Project Details

Kiwiwi required display units that offered:

• Strong illuminated visibility in retail and café environments

• Compact counter formats suitable for high-traffic areas

• Double-sided viewing for maximum exposure

• Rechargeable power for cable-free placement

• Durable materials for seasonal campaigns and repeated handling

• Consistent print quality across all units

Wheeler Display supplied:

• 20× A4 Counter LED Lightboxes — Double-Sided + Rechargeable

• 6× A2 LED Display Lightboxes — Black Aluminium Frame

• Backlit film graphics in Glühwein & Punsch variations

• Full in-house print production

• Assembly, fitting, and final QC

• Batch packaging for efficient EU shipping

These displays were produced with the same precision and reliability expected from commercial-grade visual merchandising systems.

Technical Specifications

A4 Counter LED Lightboxes (Double-Sided & Rechargeable)

• Size: 22.5×31 cm (A4)

• Illumination: Edge-lit LEDs

• Power: Rechargeable battery (cable-free use)

• Format: Double-sided

• Construction: Glass + Aluminium

• Orientation: Portrait

A2 LED Display Lightboxes (Black)

• Size: 43×60 cm (A2)

• Illumination: Edge-lit

• Construction: Glass + Aluminium

• Orientation: Portrait

• Power: 12V LED

Production & Assembly

• Print Method: High-resolution backlit film

• Colour Management: Fully calibrated for brand consistency

• Finishing: Trimmed and fitted to each Lightbox

• Assembly: Displays pre-assembled with print graphics installed

• QC: Illumination, colour uniformity, and hardware alignment checked unit by unit

• Packaging: Foam-protected batch packaging for 52 units

The production process was completed entirely in-house at Wheeler Display Studio.

Suitable For

• Seasonal retail promotions

• Food & beverage product launches

• Cafés, bars, and market stalls

• Sampling counters & tasting sessions

• Supermarkets & checkout displays

• Trade show stands and Christmas markets

Why These Models Were Selected

The A4 Double-Sided Counter Lightbox and A2 Wall Lightbox offer:

• Strong visibility in compact spaces

• Rechargeable use for flexible placement

• Professional, frameless illumination

• Simple graphic changes for evolving campaigns

• Reliable construction for high retail footfall

Perfect for brands needing illuminated promotional visibility across multiple locations.

Outcome

The finished campaign delivers bright, refined seasonal visibility for Kiwiwi across Germany. The illuminated counter displays highlight their Glühwein and Punsch products with strong colour accuracy and high-impact clarity. With consistent production across all 52 units, Kiwiwi received a unified, premium presentation ready for nationwide deployment.

The combination of double-sided counter visibility, rechargeable flexibility, and high-quality prints makes these displays ideal for short-term seasonal campaigns and long-term brand storytelling in retail environments.