Privacy policy

Last updated: June 18, 2025

Wheeler Display operates this website and online store, including all related information, content, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). The website is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, interact with, or make a purchase on our website, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to personal data collection and processing.

By using this website, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect
“Personal information” means data that identifies, relates to, or can reasonably be linked to you. It does not include de-identified or anonymized information. We may collect or process:

  • Contact details: Name, billing/shipping address, phone number, email
  • Payment information: Credit/debit card details, payment method, transaction data
  • Account data: Login credentials, preferences, account history
  • Order history: Products viewed, purchased, returned, or saved
  • Communications: Messages or inquiries you send us
  • Device data: Browser, device type, IP address, connection info
  • Usage data: Interactions with our website, navigation activity

2. How We Collect Personal Information
We may collect personal information from the following sources:

  • Directly from you: When you browse, place an order, create an account, or contact us
  • Automatically: Via cookies, analytics, and browsing activity
  • From service providers: Payment processors, hosting providers, Shopify
  • From partners or third parties: If you interact with our marketing or social platforms

3. How We Use Personal Information
We use personal information for the following purposes:

  • To provide and operate the store: Fulfil orders, process payments, manage accounts
  • To personalize your experience: Remember preferences, recommend products
  • To communicate with you: Send order updates, support replies, and notices
  • For marketing: Send promotional emails (you can opt out), show personalized ads
  • For legal reasons: Prevent fraud, comply with legal requests, enforce our policies
  • For security: Detect suspicious activity, secure your account and transactions

4. How We Share Personal Information
We may share your personal data with:

  • Shopify, our store platform provider
  • Payment processors and logistics providers
  • Marketing platforms (if you’ve opted in)
  • Third parties at your request (e.g., social login)
  • Authorities as required by law, or in connection with fraud or enforcement
  • In business transfers, such as a sale, merger, or acquisition

5. Relationship with Shopify
Our website is hosted by Shopify. Shopify may process your data as a service provider and, in some cases, as a separate data controller (e.g. for cross-merchant analytics or targeted ads). To learn how Shopify uses your information and your rights, visit:
🔗 Shopify Consumer Privacy Policy
🔗 Shopify Privacy Portal

6. Cookies & Third-Party Links
We use cookies to enable key website functions, improve performance, and support marketing. You may control cookie settings in your browser. Our website may also link to third-party sites—we are not responsible for their privacy practices.

7. Children’s Data
This website is not intended for use by children under the age of 16. We do not knowingly collect data from minors. If you believe a child has submitted personal information, please contact us and we will delete it.

8. Data Retention and Security
We retain personal information as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.

We use industry-standard security measures, but no system is 100% secure. Please avoid sending sensitive information through unsecured channels.

9. Your Rights and Choices
Depending on your location (e.g. EU/UK), you may have the right to:

  • Access or request a copy of your personal data
  • Request correction or deletion of your data
  • Object to or restrict certain processing
  • Withdraw consent where applicable
  • Receive your data in a portable format
  • Manage marketing preferences (e.g., unsubscribe)

To exercise any of these rights, please contact us using the details below. We may verify your identity before processing your request. You may also lodge a complaint with your local data protection authority.

10. International Transfers
We may transfer your data outside your country (e.g. to Shopify in Canada or the U.S.). When doing so, we rely on safeguards such as Standard Contractual Clauses or adequacy decisions under EU law.

11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated "Last updated" date. We recommend reviewing it periodically.

Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:

Wheeler Display (Ascendia Logistics SL)
Calle Extremadura 11, 03158 Catral, Alicante, Spain
📧 admin@wheelerdisplay.com
📞 +34 966 18 01 96

We are the data controller of your personal information.