Project Overview
Wheeler Display supplied a Ø40 cm LED outdoor round display lightbox sign for Café André in Brugge, Belgium.
The requirement was for a compact, projecting exterior branding sign featuring two different graphics — one per face — allowing dual messaging from a single illuminated unit.
The 40 cm diameter format provides clear street-level visibility while maintaining a refined scale suitable for hospitality façades. Edge-lit LED illumination ensures even brightness across both circular faces.
The result is a clean, double-sided exterior branding solution built for permanent installation.
Project Snapshot
Location: Brugge, Belgium
Industry: Hospitality / Café
Use Case: Exterior Branding Signage
Format: Ø40 cm Round LED Lightbox
Configuration: Double-Sided (Two Different Designs)
Installation Type: Wall-Mounted Projecting Façade Sign
What We Delivered
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1 × LED Outdoor Round Display Lightbox Sign
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Ø40 cm diameter circular format
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Double-sided illuminated display (two faces)
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Two different printed graphics (one per side)
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Aluminium housing with acrylic panels
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Black finish for strong visual contrast
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Edge-lit LED illumination system
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Supplied fully assembled and ready for installation
Why This Setup Worked
This configuration was selected to maximise functionality within a compact footprint.
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Double-sided design increases visibility from both street directions
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Two different graphics allow brand identity on one face and visual concept artwork on the other
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Ø40 cm format maintains clean proportions for a café façade
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High-contrast red-on-white graphics enhance legibility
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Even LED illumination ensures consistent day and night performance
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Aluminium construction supports long-term exterior durability
The projecting installation improves pedestrian visibility without requiring a large-format fascia sign.
Production & Finish
All graphics were produced in-house using high-resolution backlit film printing, based on approved SVG artwork files.
Each face was:
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Colour calibrated for accurate red tone reproduction
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Trimmed and fitted in-house
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Tested for uniform illumination across both panels
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Quality checked prior to dispatch
The finished unit provides balanced brightness on both sides, ensuring consistent visual impact from either direction.
Outcome
The Ø40 cm double-sided LED round lightbox sign provides Café André with a compact, highly visible exterior branding solution in Brugge.
The installation delivers:
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Two-sided street visibility
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Dual graphic flexibility within one illuminated unit
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Clean, professional façade presentation
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Durable construction for continuous hospitality operation
The result is a refined projecting café sign that combines brand identity and creative artwork within a single illuminated display system.
