Project Overview

Wheeler Display supplied a Ø40 cm double-sided LED outdoor round lightbox for Café André in Brugge, Belgium.

The brief was to create a compact projecting sign that could deliver strong street visibility while incorporating two distinct graphics — one per face — within a single illuminated unit.

The Ø40 cm format provides clear pedestrian-level visibility without overwhelming the façade, making it well suited to narrow streets and hospitality environments. Edge-lit LED technology ensures clean, uniform illumination across both faces.

The result is a refined, double-sided exterior branding solution designed for continuous, long-term use.

Project Snapshot

Location: Brugge, Belgium
Industry: Hospitality / Café
Use Case: Exterior Branding Signage
Format: Ø40 cm Round LED Lightbox
Configuration: Double-Sided (Two Designs)
Installation Type: Wall-Mounted Projecting Façade Sign

What We Delivered

• 1 × Ø40 cm round LED lightbox sign
• Double-sided illuminated display
• Two custom printed graphics (one per face)
• Aluminium housing with acrylic display panels
• Black finish for strong visual contrast
• Edge-lit LED illumination system
• Supplied fully assembled and installation-ready

Why This Setup Worked

This configuration was designed to maximise visibility and flexibility within a compact footprint.

• Double-sided display ensures visibility from both directions along the street
• Dual graphics allow brand identity on one face and visual artwork on the other
• Ø40 cm format maintains clean proportions on a café façade
• High-contrast graphics improve legibility at distance
• Edge-lit LED system delivers consistent day and night performance
• Aluminium construction ensures durability in outdoor conditions

The projecting format increases pedestrian visibility without requiring a large fascia sign, making it ideal for tighter storefronts.

Production & Finish

All graphics were produced in-house using high-resolution backlit film printing from approved artwork files.

Each panel was:

• Colour-calibrated for accurate tone reproduction
• Precision trimmed and fitted in-house
• Tested for uniform illumination
• Quality checked prior to dispatch

The finished unit delivers balanced brightness on both faces, ensuring consistent visual impact from either direction.

Outcome

The Ø40 cm double-sided LED round lightbox provides Café André with a compact, high-impact exterior branding solution in Brugge.

The installation delivers:

• Clear visibility from both street directions
• Two distinct graphics within a single illuminated unit
• A clean, professional façade presence
• Durable construction for continuous hospitality use

The result is a refined projecting sign that combines brand identity and creative expression within one cohesive display system.