Project Overview

Wheeler Display supplied a double-sided A-board signage solution for Paul Michael Hairdressing, located in Catral, Alicante.

The objective was to create a clean, premium street-level sign that clearly communicates services while reinforcing the salon’s brand positioning. For hair and beauty businesses, strong pavement visibility is essential to capture passing foot traffic and convert walk-ins.

The result is a minimal, high-contrast A-board that delivers clear messaging in a refined, modern format.

The Solution

We produced a double-sided freestanding A-board sign, designed for durability, clarity, and everyday outdoor use.

Key features:

• Double-sided display for visibility from both directions
• Matte black finish for a premium, understated aesthetic
• High-contrast gold lettering for strong readability
• Clean typographic layout aligned with brand identity
• Stable A-frame construction suitable for daily placement outside the salon

The signage communicates multiple services clearly:

• Hairdressing
• Japanese Head Spa
• Beauty treatments

Design & Branding

The design direction focused on luxury simplicity.

• Black background creates a strong visual anchor
• Gold typography elevates perceived value and positioning
• Generous spacing ensures readability at distance
• Minimalist layout avoids clutter and enhances clarity

This approach aligns with the salon’s offering—premium, specialist treatments with a calm, considered brand presence.

Application

The A-board is positioned directly outside the salon to:

• Capture passing foot traffic
• Increase walk-in enquiries
• Clearly communicate service offering at a glance
• Strengthen brand visibility on the street

For local businesses like hair salons, this type of signage acts as a constant, low-cost acquisition channel.

Outcome

The final result is a high-impact yet understated signage piece that:

• Enhances street presence
• Reinforces brand quality
• Improves customer awareness of services
• Supports consistent daily visibility