Project Overview

This project involved producing a series of rear window stickers for a car rental company based in Guardamar del Segura, Alicante.

The goal was to create a clean, highly visible branding element that could be applied consistently across the entire vehicle fleet. For rental companies, vehicles are constantly moving through high-traffic areas — making them a valuable but often underused advertising asset.

We produced durable, high-contrast stickers designed for rear window placement, ensuring strong readability without obstructing visibility.

Project Snapshot

Location: Guardamar del Segura, Alicante
Industry: Car Rental
Use case: Fleet branding / mobile advertising
Format: Rear window vinyl stickers
Application: Exterior glass (rear window)

What We Delivered

• Custom-designed rear window sticker layout
• High-resolution print with brand colours and contact details
• Durable outdoor vinyl suitable for daily vehicle use
• Clean, consistent sizing across multiple vehicles
• Ready-to-apply stickers for fast installation

Why This Setup Worked

This setup works because it leverages something the business already owns — its fleet.

Instead of investing in static signage, each vehicle becomes a moving advertising unit. Every journey increases exposure across different locations, audiences, and times of day.

Rear window placement is particularly effective:

• Naturally visible to traffic behind
• Clean positioning without clutter
• Does not interfere with vehicle design

The design focuses on clarity:

• Strong contrast for readability
• Minimal information for quick recognition
• Branding and contact detail in one glance

This ensures the message is seen and understood within seconds.

Production & Finish

The stickers were produced using high-quality outdoor vinyl, printed with UV-resistant inks to prevent fading under constant sun exposure.

The material is designed to withstand:

• Heat and UV exposure
• Regular washing
• Daily wear from road use

Each sticker is precision cut for consistent placement across the fleet, ensuring a uniform, professional finish.

Outcome

The result is a clean, scalable branding solution across the entire vehicle fleet.

Each car now contributes to brand visibility throughout Guardamar and surrounding areas — increasing recognition without ongoing advertising costs.

A simple addition, but a high-impact one over time.