Project Overview

Paul Michael Hairdressing required a high-impact shopfront sign to clearly establish their presence and strengthen brand visibility from the street.

For salons, the exterior sign is one of the most important brand assets. It needs to be visible from distance, easy to read, and aligned with the overall positioning of the business.

We delivered a 5 metre wide non-illuminated shopfront sign, designed to create a strong, clean visual identity across the full width of the façade.

The result is a bold, premium storefront presence that reinforces the salon’s positioning and improves discoverability.

Project Snapshot

• Location: Catral, Alicante
• Industry: Hair & Beauty
• Use Case: Exterior branding and shopfront visibility
• Format: Large-scale non-illuminated sign
• Size: 5000 mm x 750 mm

What We Delivered

• 5 metre wide shopfront sign for maximum visibility
• Matte black background for a strong visual base
• High-contrast gold lettering for readability
• Clean typographic layout aligned with brand identity
• Balanced proportions for long-distance legibility

Why This Setup Worked

This setup is effective because it combines scale + contrast + simplicity.

• Large format ensures visibility from distance
• High contrast improves readability in daylight
• Minimal design keeps the message instantly clear
• Full-width layout creates a strong storefront presence
• Clear hierarchy makes the brand name dominant

For a salon, this directly improves:

• Brand recognition
• Location visibility
• Customer confidence before entry

Production & Finish

The sign was produced using high-quality printed materials with a durable matte finish.

This ensures:

• Long-term colour consistency
• Resistance to outdoor conditions
• A clean, premium appearance over time

The non-illuminated format provides a cost-effective solution while maintaining strong daytime visibility.

Outcome

The final installation delivers:

• A clear and professional shopfront identity
• Strong visibility from distance
• Improved wayfinding for customers
• A consistent premium brand impression

This type of signage acts as a core branding asset, working continuously to attract and guide customers.