Project Overview

Wheeler Display supplied XXL LED menu boards for GIAZZO pizza shops in Germany, delivering a large-format illuminated menu system designed for permanent in-store installation.

The brief required a high-contrast display solution that reinforces brand identity while maintaining clear pricing visibility across multiple menu sections. In a fast-paced quick-service restaurant environment, legibility, brightness consistency, and structured layout are essential to smooth customer flow.

The XXL format (120 × 75 cm) provides a generous viewing surface, clearly separating pizzas, dips, salads, and drinks while maintaining visual hierarchy. Edge-lit LED technology ensures even illumination across the entire surface, eliminating hotspots and shadowing often found in lower-quality lightboxes.

The result is a professional, wall-mounted LED menu board system built for daily hospitality operation.

Project Snapshot

• Location: Germany

• Industry: Hospitality / Quick-Service Pizza Restaurants

• Use Case: Permanent In-Store LED Menu Boards

• Format: XXL 120 × 75 cm

• Installation Type: Wall-Mounted

What We Delivered

• XXL LED menu board lightboxes (120 × 75 cm)

• Large-format wall-mounted installation

• Edge-lit LED illumination for uniform brightness

• Glass front with aluminium construction

• High-contrast printed backlit menu graphics

• Supplied fully assembled and ready for installation

Why This Setup Worked

This configuration was selected to balance brand impact with functional clarity in a busy hospitality setting.

• Strong red-and-white brand contrast enhances visibility from distance

• Multi-section layout improves pricing structure and menu navigation

• Even LED illumination maintains consistency during long opening hours

• Durable aluminium and glass construction supports permanent daily use

• Clean, frameless presentation elevates in-store brand perception

The XXL format allows customers to view the full menu clearly without crowding the service counter, improving flow during peak periods.

Production & Finish

All graphics were produced in-house using high-resolution backlit film printing, colour-calibrated to preserve the strength and accuracy of GIAZZO’s red-and-white brand palette.

Each lightbox was:

• Trimmed and fitted in-house

• Quality checked for illumination uniformity

• Tested for consistent brightness across the full display surface

• Carefully packaged for secure dispatch

This ensures a professional finish and reliable performance in continuous hospitality operation.

Outcome

The XXL LED menu boards reinforce GIAZZO’s bold brand identity while delivering clear, structured pricing visibility across their pizza shop locations in Germany.

The finished installation provides:

• High-impact visual presence

• Excellent readability at distance

• Even, glare-free illumination

• A durable, permanent menu solution built for long-term QSR use

The result is a clean, professional illuminated menu system that supports both brand presentation and daily operational efficiency.